Behind every precious drop of Krug stands the dream of a visionary. One man who, long before others, understood that the essence of Champagne is pleasure. So, over 170 years ago, Joseph Krug broke with convention to follow his vision. To create the most generous expression of Champagne every year, regardless of climatic unpredictability. Joseph’s bold experiment proved a triumph and he succeeded in creating Champagne like never before. And like no other Champagne House since. To this day, the House of Krug lives and breathes his enduring philosophy, creating only prestige Champagnes since 1843.
Joseph Krug was born in 1800 in the town of Mainz. In 1840 Joseph met Hippolyte de Vivès, a highly regarded wine merchant in Reims. Over the next three years, the two undertook a secret but fruitful collaboration, testing new Champagne blends. This friendship became something of a trial run for the defining Krug approach. In 1843, with the support of de Vivès, Joseph Krug founded the House of Krug & Compagnie. At last he could pursue his dream: to create Champagne every year regardless of variations in climate. To immortalize his vision, Joseph confided in the pages of a cherry-red notebook – his enduring testament which survives to this day at the House of Krug. As he wrote in the notebook, passing on his knowledge to his son Paul, he was convinced Champagne could only be achieved using good wines, tasted separately plot by plot, from good vineyards. Terroir was crucial. But there was one more key to unlock guaranteed undisputed quality: he needed to free the process from climatic moodiness. So he began to build a reserve of wines, each made of grapes from a separate plot of land with its own specific character. It soon became an extensive mixing palette. Determined to create the most generous expression of Champagne every single year, he drew upon his vast library of reserve wines to compose his prestige Champagne. In this way, whatever the weather, whatever the harvest, Joseph would always be able to create a Champagne abundant in nuances and of unequalled generosity.
Krug Grande Cuvée
His notebook refers to it as Champagne No.1. Krug Grande Cuvée was born. It was a revolution. An approach beyond the notion of vintage. Joseph had turned his back on the accepted rules of Champagne making. Yet none could deny the exceptional richness, elegance and distinction he achieved in every Krug Grande Cuvée he elaborated. From its very inception, Krug would be first in creating only prestige Champagnes every year, a still unique and defining trait of Krug to this day.
(Source: Krug France)