With more than a century of experience, Bolla is a cellar which produces classic Veneto wines, with respect for tradition and for the region, distributed throughout the world. Genuine, pleasing and satisfying wines for young consumers and also for experts and connoisseurs. The first cellar dates back to 1883 and was built at Soave, a medieval town south-east of Verona, by Abele Bolla, proprietor of the renowned inn, "Al Gambero", famous everywhere for offering the finest wines from the area. Aware of the high quality of his wines Abele decided to market the wine "Soave" that his guests appreciated so highly and transformed his passion for vine-growing into a real business: the first Bolla Cellar was established in Soave in 1883. The company obtained its first official recognition in 1909 when Bolla obtained the gold medal (which would be followed by many more) for quality wines at the Bologna fair. Pride of the past, passion for the future: this was the Bolla family's motto and well sums up its respect for tradition and the drive towards innovation, indispensable requirements for maintaining quality over time, in line with consumers' demands. In the meantime, the cinema world contributed to the success of Bolla wines.