Firriato is a unit of measurement, a clear concept, the result of a business decision capable of transforming itself into promise and devotion. Recalling a production history that holds such importance for the world of high-quality Sicilian wine in a few brief lines could result in a rash and inadequate summary. Because Firriato is a company that is a living, warm-blooded organism that thrives on nature, identity and passion. We are in the province of Trapani, one of the most magical parts of the wine region of Sicily, where centuries of vine growing have given this area a natural ability to produce wines with a strong sense of identity. It was the start of the eighties when Salvatore Di Gaetano, a businessman with a passion for his homeland, saw the right elements in this picture-postcard landscape to bear the fruit of his freely declared passion: high-quality wine. Firriato is the crowning achievement of this dream, a company that in three decades has become one of the biggest production companies in Sicily, a reference for Made in Italy excellence acknowledged all over the world. Right from the onset, Salvatore Di Gaetano has gambled on the oenological potential of traditional vines. Nero d’Avola, Perricone and Nerello Mascalese, but also Zibibbo, Grillo and Catarratto, with Firriato have all become wines that have crossed the oceans, reaching far away cities and entering into the heart of enthusiastic wine lovers.