It was 1966 when Domenico Poggiali Fèlsina took the courageous leap and bought the estate at a time when Italian viticulture was struggling. He chose to invest in the quality of the wine and the expertise of a young team. Their passion for wine united with the skills of businessmen, and under their guidance, they injected modernity into their business plan, without however, abandoning the spirit of tradition. In the space of a few years, the vineyards grew to more than forty hectares, and the soul and organization of the company changed, as well.
In the second half of the 1970's Giuseppe Mazzocolin entered the family business with the task of commercial development. His studies in the Humanities, his wealth of contacts, his elevated work ethic and his respect for Tuscan and Italian culture constitute the foundation for the growth of the Fèlsina winery, paving the way for the beginnings of their international recognition. Their friendship with Luigi Veronelli and collaboration with oenologist Franco Bernabei shaped a developmental strategy that has proven itself extremely coherent starting with the wines of 1983, the first year of Fontalloro and of Rancia, up to the present day.