It was 1935 when Giuseppe Olmo – known by all as Gepin – went down in history by setting a new Hour Distance Record in international cycling. Olmo knew the value of hard work; he knew like every athlete that every goal is the result of sacrifice and tenacity. He came from a family of modest means and was a self-made man. The land was for him refuge and sustenance, beauty and responsibility. When he purchased the Tenuta di Artimino in the 1980s, he was a successful entrepreneur who looked to the future with foresight.
The estate was rooted in an important history: a land inhabited by the Etruscans, then a turreted medieval village and at the end of the 16th century, a favorite place of the Medici family. In 1596 Ferdinand I de’ Medici decided to build his hunting lodge here, today’s Medici Villa La Ferdinanda, Unesco world heritage site. As illustrious testimonies confirm, this land has been a true cradle of arts, good living, and wine for centuries, making the Medici Villa of Artimino a unique place.
The Medici loved Artimino. In particular, Ferdinand I, who wrote on 19 January 1596 to his wife Christine de Lorraine: “I was at Artimino today and believe me your Highness, here I found Spring”.
Villa La Ferdinanda was built in just four years, based on the design of the famous architect Bernardo Buontalenti. Also known as the Villa dei Cento Camini – Villa of the 100 chimneys, it has always been the epitome of a nobile country residence.
If there is a place where wine was born in Carmignano, it is certainly Artimino.
There are records from 1680 of plowing for vine plantings around the Villa, commissioned by Cosimo III de’ Medici,who a few years later created the first production rules in history. In the ancient archive of the estate, in the basement of the Villa,are still preserved ancient documents related to the work in the vineyards and the countryside.